Sania Maskatiya
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| Sania Maskatiya |
She was the only one to show entirely new collections at both Fashion Pakistan Week and PFDC Sunsilk Fashion Week (PSFW). Her bridal collection at PFDC L’Oreal Bridal Week (PLBW) was one of the most experimental and innovative. Currently one of the most creative Pakistani designers, she has spearheaded the change to a more tapered silhouette for Eastern wear. Sania’s core strength is her textile background but she also shows a flair for cut and design. Her lawn for Sapphire Textiles was one of this year’s most popular designer lawn collections. She has also taken her collections abroad to various international desi fashion shows. This year saw two new Sania Maskatiya retail outlets, one in Lahore and one in Dolmen Mall, Clifton. Her Karachi flagship store in Defence, despite having a huge display space, almost feels too small to house all the designs Sania has to show at any one time. In terms of energy, business sense, creativity and sheer talent Sania is one of fashion’s frontrunners in 2013.