Bonanza makes a play for the big-time with Satrangi

Stunning winter ad campaign by NKF films and Maha Burney takes the brand's image to new heights

This purpose-built set was conceptualised by Maha Burney and designed by Amina & Anisa Rashid Khan

Bonanza has just launched their Satrangi winter collection and boy, have they done it in style. An uber-stylish shoot and TV commercial by NFK films, styled by Maha Burney, announces that Bonanza is upping the ante. Smaller players like Fifth Avenue and Crossroads may rely on dull shoots of models in coats but Bonanza has shown that their winter gear can make a very chic style statement.