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PLBW 2013 - Is it really Fashion? - Bridal Fashion Week in Pakistan

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Does bridal wear merit a fashion week? The best bridals are essentially timeless whereas fashion weeks should be about trendsetting, innovation and artistic vision.
PLBW 2013 - Pakistani Bridal Wear - HSY
HSY opened PLBW with a classic collection
There’s no doubt that there are trends in bridal wear — long shirts versus short, farshis versus lenghas, deep colours versus pale and much more. Beyond this, times have changed. Bridal joras no longer need to overpower the brides, and brides no longer hide under heavy dupattas. They want to make a statement with their joras and enjoy being the centre of attention. Every bride wants to look unique and dreams of a jora that reflects her personality.
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