Pakistani Fashion loses touch with its roots

On the lookout for a traditional luxury pret outfit? Finding something exceptional might be tougher than you’d expect

Headline designers need to channel more of their creativity into Eastern outfits.       Photo: Faisal Farooqui

With our headline designers concentrating on Western and fusion pret, finding the perfect traditional jora in the luxury pret range can be a challenge. Earlier this year, some of our top designers showcased their pret collections at Fashion Pakistan Weekand PFDC Sunsilk Fashion Week. There was some fabulous cutting-edge fashion on display but a disproportionate amount of it was Western or fusion. Eastern wear needs the shake-up of cuts and concepts and redefinition of silhouettes and techniques that creative designers can spearhead. It’s an area that too many of our best designers are neglecting.