Stylist Pernia Qureshi : Game Changer

Published in the Express Tribune on 15th September 2013 

Stylist’s Pop-Up Shop offers a stunning range of clothing and accessories.

In love with fashion from across the border? Warm up your credit card because it’s no longer necessary to beg for a visa to indulge in your love for Indian style. The best of Indian fashion, from superstar designers to emerging stars, is now just a click away. Pernia’s Pop-Up Shop, India’s answer to Net-a-Porter, offers a stunning range of clothes and accessories picked by Indian stylist Pernia Qureshi.
Pernia may be just 28, but she has swept onto the Indian fashion scene like a force of nature. She moved back to India in 2008 after post-graduation stints at the hottest fashion mags in New York, and then worked with the likes of Tarun Talhiani and JJ Valaya. But what really made India sit up and take notice was when she styled the 2010 film Aisha. Pernia dressed star Sonam Kapoor in Dior and Chanel, and her unique cosmopolitan high fashion aesthetic has been in the limelight ever since. Within a few short years, she has proved that she is a game changer and is shaping up to become one of the most powerful women in Indian fashion.