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| Aiming to provide an affordable range of quality pret with designer flair, Sapphire is hoping to emulate the sort of fast fashion model that international retail giants Zara use. |
The first Sapphire store opened its doors this Friday at Dolmen mall, at a media launch that turned into a shopping frenzy. Media and close friends were invited to shop, which they did with enthusiasm, but general mall goers also crashed the launch. They may have come to get a first look at the long-awaited store but once in, they stayed to shop.